I N D U S T R Y P R O J E C T

Locally

Find the things you love with Locally - A web-based app geared towards online business professionals located in your area.

This project was created as an 24 Industry Project submission in collaboration with the Web Development team cohort at BrainStation.

Role UX Designer, Copywriter, Asset Collector

Duration 24 Hours | January 2022

Tools used Figma, Google Drive, Slack

 The Challenge

The COVID-19 Pandemic has affected jobs, businesses and workers all over the world and small businesses were unfortunately hit the hardest.

Our challenge was to build an MVP in 24 hours that helps BC businesses and professionals come out of the pandemic stronger

 Secondary Research

We took a deeper dive into the world of small businesses and side hustles in BC, as our team felt this sector was strongly effected by the pandemic.

In a study conducted by the Direct Sellers Association of Canada, with a sample of 1500 Canadians

1 in 3 Canadians pursued opportunities to make

additional income in the pandemic

3 in 5 Canadians intend on pursuing

such opportunities over the next 12 months

How might we connect local customers to digital merchants in order to expand business visibility?

 Persona

Meet Janine The Undercover Baker

Name Janine Tran

Location Vancouver, BC

Goals

  • Online to storefront

  • Hire assistance

  • Increase revenue

Occupation Waiter

Side Hustle Baker on Instagram

Motivations

  • Discoverability

  • Connect with shoppers

  • Showcase baked goods

 

Behaviours

  • Instagram algorithm

  • Reaching a wide audience

Our solution is Locally, a web-based directory for small businesses in BC built out of social media

Discoverability

by enhancing reach

Ease

with directory import

Centralization

through various platforms

We created a task flow to easily identify the stages and experiences of the user when navigating the Locally platform

Initial Wireframing

All wireframing was creating in Figma alongside a team of 3 UX designers

Final Design

The final design was implemented and showcased at the Brainstation Industry night on a functional website by using Figma, Sass and React.

Final Thoughts

The industry project allowed me to collaborate cross-functionally with fellow UX designers, web developers and project managers. Working on Locally has taught me the importance of comprehensive communication and team building in addition to working under pressure and successfully delivering a product on a tight timeline.